When I first started Everything For Eczema 3 years ago my daughter’s skin was at its worst. At every doctor’s appointment I was told that she would grow out of it by the time she was 1, 2 , 3 …until eventually even the dermatology nurse agreed it was unlikely Miss T’s skin was going to get better. She’s 6 now and although we still get the occasional flare-up her skin is way better than I could ever have hoped for. To be honest those early, sleep-deprived years were such a struggle that I feel blessed that her skin is now under control. However I do realize that we are very lucky, and that there are many children who will not grow out of their eczema and go on to suffer all the way through their adult life.
Thanks mainly to the efforts of eczema parents, there is now some amazing clothing available for babies and children with eczema and allergies. However despite many hours spent searching I’ve hardly found anything at all for adults and it’s been frustrating not being able to help them.
At last year’s Allergy and Free From Show at Olympia our stand was buzzing with parents excited to find products that would help their itchy children. But there were also so many adults who visited looking for clothing to help their skin which had been left fragile and extremely sensitive after years of cycles of flare-ups and treatments. Many were taping gloves to their wrists at night to stop themselves from scratching. One man even wore boxing gloves to bed because he was so desperate not to cause his skin any more damage. Frustrated that I had no way of helping them, I was determined that by the time of the next Allergy and Free From Show, if I couldn’t find anything then I would just have to start my own clothing line and make something myself.
Well the next Allergy Show is nearly upon us and I am very proud to say that we will be launching our new eczema clothing brand SOOTHE at the show. We are, (of course!) starting with some incredibly soft bamboo pyjamas designed specifically for adults and older children with eczema and allergies.
We chose bamboo as our main fabric as it’s perfect for sensitive skin – thermo-regulating, antibacterial, beautifully soft and grown without the need of any pesticides. We’ve blended it with organic cotton and 4% elastane to ensure our PJs wash well, keep their shape and are easier to get on and off over sore skin.
As night-time seems to be a trigger for many eczema and allergy sufferers our pyjamas have integral foldover mittens which can be flipped closed at night to prevent scratching, and enclosed feet to protect sore ankles and legs. As most of us with eczema and allergies make sure we cut off all our labels before we wear any new clothes, our labels will always be on the outside of our clothing. Finally, as a thick band of elastic around the waist is definitely not much fun in the middle of an eczema flare-up, we’ve given our PJs a loose, non-elasticated waist that’s roomy enough to wear on the hips too if that’s more comfortable.
We think our new clothing brand SOOTHE is a little bit special and we really hope it goes some way in helping all those who are still battling with eczema.